Born Digitals: Understanding the Sustainable Competitive Advantage Across Different Markets

Mirosław Jarosiński, Jurgita Sekliuckiene () and Miklós Kozma
Additional contact information
Mirosław Jarosiński: SGH Warsaw School of Economics
Jurgita Sekliuckiene: Kaunas University of Technology
Miklós Kozma: Corvinus University of Budapest

A chapter in Artificiality and Sustainability in Entrepreneurship, 2023, pp 41-60 from Springer

Abstract: Abstract Digitalization of business is one of the driving forces in today’s environment and seems to be an irreversible trend. At present we can observe not only a digital transformation of firms but also the emergence of firms that are digital from inception. The born digital firms have characteristics that allow them to quickly expand on international markets and stay competitive for sustained periods of time. The purpose of this study is to analyze the characteristics of born digital firms that lead to sustainable competitive advantage and to develop a conceptual model that will serve as a basis for future research. Various sources of born digitals’ competitive advantage are revealed, such as innovativeness, creativity, responsiveness, digital technology, and digital skills of their employees. One of the key findings is highlighting the role creativity plays in how responsive born digital firms can be in times of change, a characteristic that supports their sustainable competitiveness. The newly defined born digitals’ characteristics and sources of competitive advantage should embrace the approach to their competitive advantage across different markets as a complex dynamic construct that is presented, which includes technology advantage, human capital advantage, but also differentiation advantage.

Keywords: Born digitals; Digitalization; Competitive advantage (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:fgfchp:978-3-031-11371-0_3

Ordering information: This item can be ordered from
http://www.springer.com/9783031113710

DOI: 10.1007/978-3-031-11371-0_3

Access Statistics for this chapter

More chapters in FGF Studies in Small Business and Entrepreneurship from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().