Scrum for Sales

Michael J. Scherm ()

in Future of Business and Finance from Springer

Date: 2021
ISBN: 978-3-030-82978-0
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Chapters in this book:

Ch 1 “Agility” Is More Than a Buzzword: Why B2B Sales Organizations Must Become Even More Adaptive

Michael J. Scherm

Ch 2 From Agony to Agility: The Emergence of Scrum as a Leading Agile Framework

Michael J. Scherm

Ch 3 Customer Acquisition: Team Dynamics and the Soft Beat of the Drum

Michael J. Scherm

Ch 4 Opportunity Management: Managing Complexity and Ambiguity

Michael J. Scherm

Ch 5 Pipeline Management: Overcoming Our Reptile Brain

Michael J. Scherm

Ch 6 Managing the Agile Salesforce in Scrum

Michael J. Scherm

Ch 7 Epilogue: Agile Is Dead—Long Live Agile

Michael J. Scherm

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Persistent link: https://EconPapers.repec.org/RePEc:spr:fuobaf:978-3-030-82978-0

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DOI: 10.1007/978-3-030-82978-0

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