Strategic Sales Management

Edited by Peter Buchenau ()

in Future of Business and Finance from Springer

Date: 2023
ISBN: 978-3-031-40605-8
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Chapters in this book:

Weak Brands End Up in Outlet Stores

Ulvi Aydin

It’s Never Too Early: Selling the Value of Digital Services

Uwe Brüggemann

International Sales: An Opportunity for SMEs

Michael Eckardt

Market Segmentation: Create a Clear Focus for Your Sales Activities

Ulrich Girrbach

The G.E.I.S.T. Concept

Elmar R. Gorich

Agile Customer Co-creation: The Customer as an Innovator

Ralf H. Komor

MetaSales: From Virtual Reality to Business Reality

Ralf H. Komor

Service and Customer Retention

Peter Kuhle

Targeted Development of an Innovative Business Model in Practice

Siegfried Lettmann

Sales as the Key to Change Within Companies

Thomas Mertens

Developing International Sales Partnerships

Stephan Rohe

Business Development in Turnaround: Win New Customers with Fresh Insights

Rainer Simmoleit

Customer Centricity Leads to Customer-Focused Product Development

Rainer Simmoleit

Aftermarket Business Is Superseding Traditional Sales

Stefan Zeiss

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DOI: 10.1007/978-3-031-40605-8

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