First, Look Inward, Then to the Customer

Andreas Weber

Chapter 12 in Digitalization for Value Creation, 2020, pp 119-129 from Springer

Abstract: Abstract How customers shape your business +++ New methods of identifying what customers want +++ Stay honest, become transparent +++ Only make promises you can keep +++ Why it is important to digitize in-house before approaching customers +++ Review your partners +++ Effective crisis management approaches +++ Ethical business as a philosophy for the digital future +++

Date: 2020
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DOI: 10.1007/978-3-030-36229-4_12

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