Motivation, Employees, and Communication in the Start-Up Phase

Achim Denkel ()
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Achim Denkel: CAPinside

A chapter in Innovative Technologies for Market Leadership, 2020, pp 265-270 from Springer

Abstract: Abstract A challenging task for a start-up is the development of employees. Finding people who are interested in unpredictable overtime and bad pay sounds bad in any job description. Economically, there is no reason to refuse a job with a secure, successful company. There is also no economically understandable reason to give up a permanent position unless there is a better paid one. And there is no economic reason to change the last years of one’s professional life into the uncertainty of self-employment, at least not voluntarily. Nevertheless, there are thousands of examples that refute exactly that. For a reason that cannot be measured in figures.

Date: 2020
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DOI: 10.1007/978-3-030-41309-5_17

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