Ride-Hailing: Is Sharing the New Owning?

Thorsten Feix
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Thorsten Feix: Augsburg University of Applied Sciences

Chapter 3 in Valuing Digital Business Designs and Platforms, 2021, pp 115-171 from Springer

Abstract: Abstract It is expected that the way people get around in metropolitan areas will change within the next decade more than any time since the breakthrough of the automobile. At the epicenter of this technology disruption in urban mobility stands the transition from owning a car to on-demand ride-hailing and food-delivery service platforms, which goes hand in hand with the rise of the sharing economy. Chapter 3 , after having introduced the new “technological alphabet” of the automotive industry, discusses the 10C Business Design of the early ride-hailing innovator Uber. But, as Uber supplemented its double-sided ride-hailing platform Uber Mobility with its three-party food-delivery platform Uber Eats, also the latter will be analyzed. Based on the 10C Business Design understanding, the eight value levers of Uber’s ride-hailing and food-delivery platform will be discussed. On the one side, Uber is a typical asset-light platform matching the riders’ demand to bridge the distance between two urban locations with a driver who is registered on the platform willing to satisfy the rider’s demand with his own car. On the other side, such platforms are exposed to an intense platform competition with significant side payments for the capture of platform partners, to the risk of multi-homing, and to partially fragmented networks. The financial Reverse DCF valuation of Uber, as “the hottest question on Wall Street,” closes Chap. 3 .

Date: 2021
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DOI: 10.1007/978-3-030-83632-0_3

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