The Not-Invented-Here-Syndrome

Lex A. van Gunsteren () and Arnold G. Vlas ()

Chapter 5 in The License Giver Business Concept of Technological Innovation, 2022, pp 45-50 from Springer

Abstract: Abstract Inventors tend to overrate the technical merits of their inventions and underestimate the marketing efforts required for market acceptance. Valuable inventions often fail commercially as a result of counterproductive behaviour from the part of the inventor, such as

Date: 2022
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:fuobcp:978-3-030-91123-2_5

Ordering information: This item can be ordered from
http://www.springer.com/9783030911232

DOI: 10.1007/978-3-030-91123-2_5

Access Statistics for this chapter

More chapters in Future of Business and Finance from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().