Disruptive as Usual: A Manifesto for the Digital Age

Gianluigi Castelli ()
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Gianluigi Castelli: SDA Bocconi School of Management – Information Systems Knowledge Group

A chapter in The Post-Digital Enterprise, 2022, pp 17-31 from Springer

Abstract: Abstract The last 20 years have seen the birth and unprecedented successful growth of a new breed of digital companies. However, in the post-digital era, all companies, including the market leaders, are constantly under attack from new entrants that make a better use of digital technologies. The equation between digital technologies and value creation is not simple and should not be taken for granted. Many are the mistakes that companies can make when adopting digital technologies and more importantly, digital business models. In this chapter, a set of rules is drafted, in the form of a manifesto, to reduce the risk of failure while ensuring the necessary speed of change.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:fuobcp:978-3-030-94837-5_2

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DOI: 10.1007/978-3-030-94837-5_2

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