The Integration of Digital Business Models: The Amazon Case Study

Carlo Bagnoli (), Andrea Albarelli (), Stefano Biazzo (), Gianluca Biotto (), Giuseppe Roberto Marseglia (), Maurizio Massaro (), Matilde Messina (), Antonella Muraro () and Luca Troiano ()
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Carlo Bagnoli: Ca’ Foscari University of Venice, Department of Management
Andrea Albarelli: Ca’ Foscari University of Venice, Department of Environmental Sciences, Informatics and Statistics
Stefano Biazzo: University of Padua, Department of Management and Engineering
Gianluca Biotto: Strategy Innovation S.r.l.
Giuseppe Roberto Marseglia: University of Pavia
Maurizio Massaro: Department of Management, Ca’ Foscari University of Venice
Matilde Messina: Strategy Innovation S.r.l.
Antonella Muraro: Avanade Italy S.r.l.
Luca Troiano: Zeb Consulting S.r.l.

Chapter 4 in Digital Business Models for Industry 4.0, 2022, pp 211-239 from Springer

Abstract: Abstract The final chapter involves the description of the Amazon case study. The intention is to reconnect the various categorizations illustrated in the previous chapter to a real-world example for the purpose of presenting a successful case of business disruption as Amazon is known to have disrupted retail. The analysis aims at highlighting the fact that Amazon combines all the business model frameworks described in the preceding chapters as well as investigating their coexistence within a single organization. The present chapter also explains a few methodologies which have been developed in order to guide companies through the process of disrupting their existing business models and facilitating the shift towards an innovative framework. Digital technologies can ease the above-mentioned transition as firms are required to select the technological advancements enabling them to accomplish particular organizational goals.

Date: 2022
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DOI: 10.1007/978-3-030-97284-4_4

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