Digital Mobility Business Concepts
Patrick Siegfried
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Patrick Siegfried: ISM International School of Management GmbH, International Management
Chapter 3 in Digitalisation in Mobility Service Industry, 2022, pp 33-45 from Springer
Abstract:
Abstract This chapter predicts that consumer behaviour will change greatly in the future. Various industries, including mobile service providers, are expected to become personalized, commoditized and convenient. The author analyzes CEM and CRM and summarizes the main differences between the two approaches. At the same time, the application status of CRM and CEM is explored. The author also points out that in the digital era, mobile operators have great application potential, but also face great challenges. Based on a qualitative criteria catalogue the authors conclude that trans-regional transport service providers might be the most suitable to act as a HMP, whereas car manufacturers are the most advanced in terms of technology required. At last, Table 3.2 was complemented by the author with further potential operators.
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:fuobcp:978-3-031-07151-5_3
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DOI: 10.1007/978-3-031-07151-5_3
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