Methodology of the Survey-Based Expert Analyses

Patrick Siegfried
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Patrick Siegfried: ISM International School of Management GmbH, International Management

Chapter 4 in Digitalisation in Mobility Service Industry, 2022, pp 47-57 from Springer

Abstract: Abstract In this chapter, the author first raises the following questions: 1. How does everyday mobility in the age of digitalisation look like and what requirements can be derived thereof for mobility services providers? 2. Will mobility management transform into a holistic customer-centric management that also includes non-mobility services? 3. Will traditional mobility service providers revert into mere transport operators and data-driven companies take over the role as holistic mobility chain orchestrators? 4. What are possible scenarios for a digitalised mobility market? Next, the author decided to select a quantitative approach and conduct survey-based research. The author designs a questionnaire by assigning 15 questions to three categories plus three open-ended questions. The scale design was decided to limit the scale points of the concerned questions to four and five. At the same time, the author also implemented some preventive measures in the questionnaire design to reduce some bias. This research applied non-probability sampling in terms of convenience sampling and the sample recruitment was conducted utilising active and passive sampling techniques. The survey was conducted utilising the online survey and software Provider SoSci Sur-Vey developed by Leiner completed data collection on July 30, 2021.

Date: 2022
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DOI: 10.1007/978-3-031-07151-5_4

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