Empirical Findings from the Survey-Based Expert Analyses

Patrick Siegfried
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Patrick Siegfried: ISM International School of Management GmbH, International Management

Chapter 5 in Digitalisation in Mobility Service Industry, 2022, pp 59-67 from Springer

Abstract: Abstract The empirical findings are analysed in this chapter. Participants were classified by age and education. The panel member’s current mobility behaviour is characterised by a strong manifestation in car ownership Utilisation of CRM measures in terms of loyalty programmes is widely accepted by the survey’s participants. The subconscious survey in terms of capital investment demonstrates a clear tendency towards digital and non-traditional mobility companies. The survey group was divided by ADV’s use in future mobile systems. The author calculates 95% confidence level and 5% margin of error through the formula. The authors argue that the results of this survey can be seen as confirming the anecdotal image of Germany’s car-centric culture. The findings also contain noticeable evidence for the application of subjective filters in the transport mode selection process.

Date: 2022
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DOI: 10.1007/978-3-031-07151-5_5

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