The Product Strategy

Arthur Langer () and Arka Mukherjee ()
Additional contact information
Arthur Langer: Northeastern University, Center for Technology Management and Digital Leadership
Arka Mukherjee: Global IDs

Chapter 3 in Developing a Path to Data Dominance, 2023, pp 45-63 from Springer

Abstract: Abstract Creating a product strategy requires multiple steps that start with growth opportunities and integrating it with integrating data assets. This chapter describes the four essential steps required to launch new data products that can exploit market opportunities. We also advocate using the Business Capability Matrix as the foundation to address the digital touchpoints, understand the digital experience, offer an effective commerce journey, ensure supply chain capabilities, and build supporting infrastructure. We also introduce the concept of hyper-automation as the basis for supporting AI and ML.

Keywords: Product strategy; Digital twins; Business capability landscape; Hyper-automation; AI; ML (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:fuobcp:978-3-031-26401-6_3

Ordering information: This item can be ordered from
http://www.springer.com/9783031264016

DOI: 10.1007/978-3-031-26401-6_3

Access Statistics for this chapter

More chapters in Future of Business and Finance from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().