The Challenges of Generating Emotion-Focused Product Idea

Teresa Alaniz and Stefano Biazzo
Additional contact information
Teresa Alaniz: NiEW, Director of Design Delivery and Strategist
Stefano Biazzo: University of Padua, Department of Management and Engineering

Chapter Chapter 1 in Emotion-Driven Innovation, 2024, pp 1-17 from Springer

Abstract: Abstract Nowadays, it is widely recognised that the term ‘innovation’ not only concerns the development of new technologies, but also emphasises the development of new meanings (Hekkert & Van Dijk, Vision in design: A guidebook for innovators. BIS publishers, 2011). Verganti (Overcrowded: Designing meaningful products in a world awash with ideas. MIT Press, 2017), in discussing the purpose of products, distinguished three types of meanings: (1) utilitarian meaning—this dimension represents the practical functionality of a product, focusing on its ability to fulfil specific tasks or solve problems; it reflects a pragmatic relationship between the user and the product; (2) symbolic meaning—Verganti suggests that products also serve as social signifiers, communicating non-verbal messages about their users; (3) emotional meaning—the emotional dimension underscores the affective relationship between users and products, reflecting how a product can trigger emotional responses. Symbolic and emotional product meanings strongly influence purchase decisions, driving success. While utility meets operational needs, emotional and symbolic aspects cater to socio-cultural desires (Dell’Era & Verganti, R., Design driven innovation: changing the rules of competition by radically innovating what things mean. Harvard Business Press, 2009, Creativity and Innovation Management, 36–48, 20, 2011).

Keywords: Innovation process; Product innovation; Emotional value; Emotion knowledge (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:fuobcp:978-3-031-49877-0_1

Ordering information: This item can be ordered from
http://www.springer.com/9783031498770

DOI: 10.1007/978-3-031-49877-0_1

Access Statistics for this chapter

More chapters in Future of Business and Finance from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().