Strategic Organisational Communication in a New Era

Anne Katrine Lund and Mette Refshauge

Chapter 2 in Mastering Corporate Communication, 2024, pp 5-41 from Springer

Abstract: Abstract The world is changing at a dizzying pace. It challenges communicators to navigate in new ways, with new challenges and new demands. Communication is no longer about sending a message when there is something new to tell but about being in open, authentic contact: about being present. This chapter takes a closer look at the new reality of the communicator: From the comprehensive communication theory, what can help us to understand our challenges, role and shared responsibilities?

Date: 2024
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DOI: 10.1007/978-3-031-50232-3_2

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