Internal Stakeholders in Focus

Anne Katrine Lund and Mette Refshauge

Chapter 7 in Mastering Corporate Communication, 2024, pp 141-162 from Springer

Abstract: Abstract Results, engagement and well-being. As a professional communicator, there are countless reasons to pay particular attention to internal stakeholders. This chapter looks at some of the key factors in creating direction, meaning and engagement through strategic communication.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:fuobcp:978-3-031-50232-3_7

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DOI: 10.1007/978-3-031-50232-3_7

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