The Future of Influence: Transforming Lobbying With Predictive Intelligence and CommTech

Jörg Forthmann (), Alexander Oswald () and Uwe Seebacher ()
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Jörg Forthmann: Faktenkontor GmbH
Alexander Oswald: Österreichischer Marketing-Gesellschaft
Uwe Seebacher: University of Applied Sciences Vienna

A chapter in Mastering CommTech, 2025, pp 367-400 from Springer

Abstract: Abstract In an age defined by volatile political landscapes, heightened public scrutiny, and rapid digitalization, the intersection of Predictive Intelligence (PI) and Communication Technology (CommTech) has the potential to fundamentally reshape the future of lobbying and corporate advocacy. This paper introduces a groundbreaking process model that reimagines traditional lobbying by leveraging AI-driven predictive analytics, stakeholder mapping, and hyper-personalized engagement. This paper outlines a new framework that anticipates legislative shifts, aligns organizational interests with societal needs, and enhances transparency in lobbying processes. By merging big data, automation, and blockchain technologies, the proposed model ensures that lobbying strategies are not only effective but also ethical, measurable, and adaptive to evolving policy environments. Key insights are drawn from real-world implementations jointly realized with the EU-based research start-up Predictores.ai of Predictive Lobbying Intelligence (PLI), showcasing successful case studies across industries—from oil and gas to automotive and construction. This paper highlights how early adopters of predictive lobbying tools have gained competitive advantages, reduced regulatory risks, and shaped sustainable policies on global and national levels. By offering a blueprint for the next generation of corporate advocacy, this research invites policymakers, corporate leaders, and communication professionals to embrace the transformative power of PI. As lobbying transitions from reactive engagement to proactive influence, this paper asserts that organizations that integrate PI and CommTech will not only survive but lead the policy-shaping frontier of the twenty-first century.

Keywords: CommTech; Predictive intelligence (PI); Lobbying strategies; Stakeholder mapping; Segment-based communication (SBC); Predictive analytics; Legislative influence; Data-driven advocacy; Hyper-personalized messaging; Transparency and accountability (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:fuobcp:978-3-031-90302-1_15

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DOI: 10.1007/978-3-031-90302-1_15

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