Innovation in the Media-tech/e-sport Industry

Fabrizio Perrone ()
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Fabrizio Perrone: University of Naples Federico II, Department of Economics, Management, Institution

A chapter in Resilient Business Models, 2025, pp 339-353 from Springer

Abstract: Abstract This case study, “2WATCH - An Introduction to the Company,” delves into the evolving business ventures of Fabrizio Perrone, highlighting his foresight and adaptability in shaping resilient business models within the digital advertising and entertainment sectors. The narrative traces Perrone’s journey from Fan Media (2008), which pioneered social media advertising by leveraging online communities, to Buzzoole (2013), an innovative data-driven platform that transformed influencer marketing. The core focus then shifts to 2WATCH (2020), a media-tech enterprise capitalising on the burgeoning eSports phenomenon. The case emphasises how 2WATCH exemplifies a resilient business model by creating a comprehensive ecosystem for gamers, enthusiasts, and professionals through live streaming, event management, and community engagement. It illustrates how Perrone’s strategic leadership and continuous innovation, driven by a deep understanding of evolving digital trends, have consistently positioned his ventures ahead of the curve. The case further explores the synergistic relationship between his companies, showcasing how embracing technological advancements and cultural shifts leads to groundbreaking and sustainable business models that effectively navigate and thrive amidst dynamic market challenges.

Date: 2025
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DOI: 10.1007/978-3-032-02766-5_20

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