Artificial Intelligence vs. Human Creativity from an Idea Management Perspective

Elina Mikelsone (), Matijs Babris (), Andra Marta Babre () and Anna Salnikova ()
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Elina Mikelsone: Riga Technical University
Matijs Babris: Riga Technical University
Andra Marta Babre: Riga Technical University
Anna Salnikova: Riga Stradins University, Kurzemes Rajons

A chapter in Artificial Humans, 2026, pp 163-182 from Springer

Abstract: Abstract A within-subjects study compared the idea generation performance of human teams and AI under different configurations, using both quantitative and qualitative analyses to assess their outputs. AI consistently outperformed human teams in generating a greater number of ideas. Notably, a neutral AI—unbiased and drawing from extensive datasets—produced the highest volume of ideas, confirming its strength in generating diverse solutions rapidly. Human-generated ideas scored higher in feasibility and contextual depth, reflecting a refined understanding of real-world constraints. This chapter contributes to the field by exploring the potential of web-based idea management through an experiment comparing human and AI-generated ideas. Evaluating the strengths and limitations of each offers insights to help better navigate the integration of AI in future idea management practices.

Keywords: Idea management; Artificial intelligence; Creativity; Idea quality; Idea quantity; AI egos (search for similar items in EconPapers)
Date: 2026
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DOI: 10.1007/978-3-032-06604-6_10

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