After the Paradigm Shift: Toward a New School of Entertainment

Sascha L. Schmidt, Christoph Fey, Lee Getty and Leopold Hoesch
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Sascha L. Schmidt: WHU—Otto Beisheim School of Management, Center for Sports and Management
Christoph Fey: VON HAVE FEY Rechtsanwälte and Entertainment Master Classes (EMC)
Lee Getty: Unframed Productions
Leopold Hoesch: Broadview TV

A chapter in Diversify or Die, 2026, pp 299-304 from Springer

Abstract: Abstract In this concluding chapter, Schmidt, Fey, Getty, and Hoesch examine the implications of the structural transformations explored throughout the book. Building on insights from contributors across sport, media, technology, and investment, they argue that diversification represents not only a strategic imperative, but a cultural redefinition of what sport and entertainment are becoming—a convergence where the logic of sports merges with the logic of entertainment. The chapter demonstrates how artificial intelligence is fundamentally altering the nature of work in entertainment, creating demand for hybrid professionals who are creative, entrepreneurial, and tech-fluent, yet grounded in distinctly human capacities: critical thinking, ethical guardrailing, and storytelling. The authors make the case for a New School of Entertainment that integrates business, technology, and the creative arts within an entrepreneurial mindset that embraces uncertainty and experimentation. Rather than merely responding to industry change, this educational vision positions itself as a driver of cultural transformation.

Keywords: Industry convergence; Creative entrepreneurship; Artificial intelligence; Entertainment; Storytelling; Attention economy; Critical thinking; Ethics (search for similar items in EconPapers)
Date: 2026
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DOI: 10.1007/978-3-032-08538-2_21

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