Deutsche Telekom Connects People: Our Business, Our Responsibility

Maike Scholz (), Melanie Kubin-Hardewig and Marike Mehlmann-Tripp
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Maike Scholz: Deutsche Telekom
Melanie Kubin-Hardewig: Deutsche Telekom
Marike Mehlmann-Tripp: Deutsche Telekom

A chapter in Corporate Digital Responsibility, 2026, pp 155-170 from Springer

Abstract: Abstract Deutsche Telekom sees Corporate Digital Responsibility (CDR) as a strategic management principle for sustainable business in the digital age. CDR is integrated into the group’s corporate strategy and includes key areas of action such as sustainability, digital ethics, data protection and cybersecurity, dialogue, and the promotion of democratic values. The most important measures include the expansion of accessible network infrastructures, the development of sustainable products and services, the implementation of our self-binding ethical and green AI guidelines, and initiatives to strengthen media literacy and social cohesion. The impact of CDR measures is systematically recorded through certified impact measurement processes and ESG key figures. In 2024, 34 million people benefited from digital inclusion measures, and more than 40% of sales were generated by sustainable products. Challenges lie in coping with disruptive technologies and ensuring data sovereignty. Deutsche Telekom is pursuing the goal of achieving net-zero emissions by 2040 and further expanding its pioneering role as a sustainable, digital company.

Keywords: Corporate Digital Responsibility; Digital ethics; Digital inclusion; Sustainability (search for similar items in EconPapers)
Date: 2026
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DOI: 10.1007/978-3-032-14793-6_9

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