Omni-Domain Marketing and Brandnetics™

Baohong Sun ()
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Baohong Sun: Cheung Kong Graduate School of Business

Chapter 10 in Brand Intelligence, 2026, pp 285-312 from Springer

Abstract: Abstract The first nine chapters of this book examined Digital Transformation and Intelligent Marketing in the brandowned ecosystem, building toward the framework of Brandnetics™. This concluding chapter ties those ideas together by highlighting the synergy between public and private domains and introducing omni-domain marketing as a holistic approach. It recaps core tactics—user retention, community building, asset accumulation, and monetization—showing how they create compounding advantages when aligned with Brandnetics™. Finally, the chapter looks ahead, explaining how success in private-domain marketing prepares brands to embrace Agentic AI and Web3 and to thrive in an economy where ecosystems, intelligence, and user co-creation define sustainable growth. Core Concepts: Omni-domain marketing; Put and-Take method; Digital marketing vs. intelligent marketing; AI-assisted search; Marketing technology (MarTech); Platformization; Open partnerships; Ecosystem orchestration; Compounding growth; Living and adaptive systems; Brandnetics™.

Date: 2026
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DOI: 10.1007/978-3-032-17490-1_10

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