The Command Center and Intelligent Marketing

Baohong Sun ()
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Baohong Sun: Cheung Kong Graduate School of Business

Chapter 9 in Brand Intelligence, 2026, pp 251-283 from Springer

Abstract: Abstract This chapter opens by examining the Command Center (Module 8)—the brain of Brand Intelligence. It then introduces the Single-Agent Dynamic Optimization Framework, which explains the framework and mechanisms underlying algorithm-driven marketing that generate Intelligent Marketing commands. The discussion expands to explore the rise of Agentic AI, illustrating how self-improving and autonomous AI will fundamentally transform marketing practice. The chapter concludes with strategic guidance on how brands can build the necessary enterprise-level data systems and proprietary algorithms to prepare for an AI-driven future of intelligent growth. Core Concepts: Decision intelligence; Algorithmic marketing; Predictive analytics; Real-time marketing automation; Autonomous agents; Agentic AI; Reinforcement learning; Brand Intelligence flywheel; Human–machine collaboration; Proprietary algorithms; Agentic marketing.

Date: 2026
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DOI: 10.1007/978-3-032-17490-1_9

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