Acquiring Sports Rights in a Commercial Environment

Javad Mottaghi (), Russell Fralich () and Taïeb Hafsi ()
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Javad Mottaghi: HEC Montréal, International Business
Russell Fralich: HEC Montréal, Management
Taïeb Hafsi: HEC Montréal, Management

Chapter 6 in Public Service Media Organizations and Society, 2026, pp 53-62 from Springer

Abstract: Abstract One important way media can promote their vision of society is through sports. The media plays an essential role in making sports accessible to the public by broadcasting and reporting on events, allowing fans to follow their favorite teams and athletes worldwide. Sports is a cultural, social, economic, and political phenomenon. The various sports are powerful social events that bring people together, in a fair and friendly competition, regardless of their backgrounds, creating a sense of unity and shared experience.

Date: 2026
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DOI: 10.1007/978-3-032-23588-6_6

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