Success Factors of FANOMICS

Roman Becker and Gregor Daschmann
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Roman Becker: 2HMforum. GmbH
Gregor Daschmann: Johannes Gutenberg-Universität Mainz

Chapter 6 in FANOMICS®, 2023, pp 293-304 from Springer

Abstract: Abstract In this concluding chapter, we would like to address three fundamental success factors of FANOMICS: (1) For many companies, consistent alignment with core customer needs and the accompanying Orchestration is associated with a change process that affects the entire workforce and must be exemplified by top management. Systematic awareness and acceptance building is therefore an important success factor. (2) For the cost-benefit calculation of the implementation, it is very helpful if the increase in customer value is measured transparently and validly for everyone. (3) Finally, the focus on customer value as a central KPI of corporate success will only receive the necessary attention alongside the established business indicators if its central control variables, the Fan Indicator, Fan Rate and contact satisfaction, are continuously measured and targets are derived for management. These three success factors are presented in more detail in this chapter.

Date: 2023
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DOI: 10.1007/978-3-658-41239-5_6

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