Strategic Perspective

Gerhard Speckbacher ()
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Gerhard Speckbacher: WU Vienna University of Business and Economics

Chapter 3 in Creating Shared Value, 2026, pp 53-79 from Springer

Abstract: Abstract This chapter on the strategic perspective addresses the fundamental question of what constitutes competitive advantages for companies and how these advantages enable them to create sustainable value for their stakeholders. It distinguishes between competitive advantages arising from market imperfections in factor markets (resource-based view) and in product markets (market-based view). A key focus is also on internationalization strategies, value creation in strategic alliances, and business ecosystems.

Date: 2026
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DOI: 10.1007/978-3-658-51116-6_3

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