Enhancing Responsiveness for Mass Customization Strategies through the Use of Rapid Manufacturing Technologies

Hartanto Wong () and Daniel Eyers
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Hartanto Wong: Cardiff University

A chapter in Innovative Quick Response Programs in Logistics and Supply Chain Management, 2010, pp 205-226 from Springer

Abstract: Abstract Today, when more and more industries move towards creating markets of one, the satisfaction of increasingly individualized consumer demand is a challenge faced by many manufacturing organizations. Consequentially, this situation has led to a rapid growth in the attention given to mass customization for the fulfillment of individual consumer requirements. This chapter explores the opportunities afforded by a group of new manufacturing technologies known collectively as Rapid Manufacturing as an innovative enabler for mass customization. In particular, we consider the opportunities offered by these technologies to enhance the responsiveness of mass customization strategies. Using a stylized model and case examples, we show the potentials of the technologies as well as some challenges that still need to be overcome to achieve the ideal situation of individualized production.

Keywords: Integrated production-marketing problem; Mass customization; Rapid Manufacturing technologies (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:spr:ihichp:978-3-642-04313-0_10

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DOI: 10.1007/978-3-642-04313-0_10

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