Innovative Mass Customization in the Fashion Industry

Ho-Ting Yeung, Tsan-Ming Choi and Chun-Hung Chiu ()
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Chun-Hung Chiu: The Hong Kong Polytechnic University

A chapter in Innovative Quick Response Programs in Logistics and Supply Chain Management, 2010, pp 423-454 from Springer

Abstract: Abstract Mass customization (MC) is a popular strategy in the fashion industry. MCaims at satisfying individual customer’s needs with customized products and at acost near that of mass production. In this chapter, we first conduct acomprehensive literature review on MC in the fashion industry. We then propose ascheme to classify the MC practices as traditional and innovative. By exploringmany real world cases, we compare and develop insights on the applications ofdifferent kinds of MC in the fashion industry. Managerial recommendations aregenerated. We believe that this chapter can lay a good foundation for futurestudies on MC.

Keywords: Customer involvement; Fashion; Mass customization; Modularity; Technology (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:spr:ihichp:978-3-642-04313-0_21

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DOI: 10.1007/978-3-642-04313-0_21

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