Innovating Cultural Synergy in French–Russian Collaboration: Building a Puzzle from Cultural Diversity

Natalia I. Guseva ()
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Natalia I. Guseva: National Research University Higher School of Economics

Chapter Chapter 10 in Creativity, Innovation, and Entrepreneurship Across Cultures, 2016, pp 121-134 from Springer

Abstract: Abstract This chapter concerns an applied aspect of culture. Culture is regarded as the source for cultural diversity, as a reservoir for managerial knowledge, and as an opportunity to gain additional competitive advantages for global companies. Cultural distance between members of multicultural teams that is caused by the influence of the national culture is seen with a positive intent as an opportunity to achieve cultural synergy. The proposed approach for innovating cultural synergy is based on a three-stage model. The first stage is to define the most relevant features of the cultural diversity on an example of the French–Russian collaboration. During the second stage, the opportunities of cultural diversity are employed to create new knowledge reservoirs in the management process. The final third stage is to develop new creative managerial decisions and initiatives in order to achieve the synergy effect and to increase multicultural teams’ management effectiveness.

Keywords: Team Member; Cultural Diversity; Cultural Distance; Multinational Company; Synergy Effect (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:spr:innchp:978-1-4939-3261-0_10

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DOI: 10.1007/978-1-4939-3261-0_10

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