Varun Gupta ()
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Varun Gupta: University of Alcala
A chapter in Innovation Mechanisms in Start-ups, 2023, pp 1-19 from Springer
Abstract This chapter provides background information on innovating value propositions that are a component of business model innovations that underlie market research for market expansion in both domestic and international markets. The theoretical backdrop is then provided in order to highlight the gaps that this work aims to fill. The knowledge presented in this book is then positioned in relation to previously established practices for implementing business model improvements in both domestic and international markets, which is challenged by startups in reality. This book’s key part on business model developments during the epidemic imparts important lessons for the startup community that is battling to compete in the pandemic and could also be valuable in the “new normal.”
Keywords: Startups; Coronavirus; Business model innovation; Value proposition innovation; Global market research; Domestic market research; Globalization (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:spr:innchp:978-3-031-19741-3_1
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