Corporate Entrepreneurship and Its Effect on Business Performance: Evidence from Digikala

Omid Tajeddini and Javad Tajdini
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Omid Tajeddini: Tokyo International University
Javad Tajdini: Eastern Mediterranean University

Chapter Chapter 7 in Global Trends in Technology Startup Project Development and Management, 2023, pp 119-126 from Springer

Abstract: Abstract This article examines the perspective of an intrapreneur aiming to provide valuable insights into the operations of an ecommerce website in their role as the firm's marketing manager. A research methodology using an inductive approach was used to examine the impact of corporate entrepreneurship (also known as intrapreneurship) on company performance in a challenging and unpredictable pandemic context. This methodology included using judgmental and convenient sampling approaches. The findings indicate that intrapreneurship and the employment of corporate websites and Instagram (a social platform) can influence the firm's overall success.

Keywords: Intrapreneur; E-commerce websites; Online stores; Pandemic (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:innchp:978-3-031-40324-8_7

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DOI: 10.1007/978-3-031-40324-8_7

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