Paradigm Shift in Business Logic: From Products to Scenarios, from Industries to Ecosystems

Shuai Li ()
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Shuai Li: University of Oulu

Chapter 11 in Bridging the Innovation Gap, 2026, pp 115-122 from Springer

Abstract: Abstract Using the evolution of computer programming languages as a metaphor, this chapter illustrates the business world’s paradigm shift from “machine code for producers” to “natural language for consumers.” Products are increasingly replaced by complete scenarios, and traditional industries are subsumed by cross-industry ecosystems. Value chains are redefined: consumer-facing companies providing holistic solutions gain higher margins, while single-product manufacturers retreat to backend B2B roles. The key takeaway: instead of competing in a product-centric red ocean, companies should focus on deep customer insights and cross-industry resource integration to secure long-term advantages.

Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:innchp:978-3-032-22652-5_11

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DOI: 10.1007/978-3-032-22652-5_11

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