Scientific Thinking Vs. Engineering Thinking: The Twin Wings of Corporate Strategic Planning

Shuai Li ()
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Shuai Li: University of Oulu

Chapter 14 in Bridging the Innovation Gap, 2026, pp 143-160 from Springer

Abstract: Abstract In today’s complex, ever-changing, and increasingly competitive business environment, corporate leaders face unprecedented challenges. It is akin to a captain navigating uncharted waters—requiring not only a clear sense of direction to ensure the company’s long-term course is correct, but also efficient navigation strategies to cope with the rapidly shifting market waves. In this voyage, scientific thinking, with its profound pursuit of fundamental truths, and engineering thinking, with its pragmatic approach to solving real-world problems, together form the indispensable twin wings of corporate strategic planning and execution, driving enterprises toward sustainable development, continuous invention, and ultimately, excellence (Fig. 1).

Date: 2026
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DOI: 10.1007/978-3-032-22652-5_14

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