From “Paper Publication” to “Product Endorsement”: How to Win Public Trust
Shuai Li ()
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Shuai Li: University of Oulu
Chapter Chapter 20 in Bridging the Innovation Gap, 2026, pp 223-229 from Springer
Abstract:
Abstract In today’s era of information overload, both cutting-edge scientific discoveries and the most disruptive commercial products face a common challenge: how to win public trust. An inspiring set of experimental data or a powerful prototype does not automatically translate into widespread recognition or credibility. Yet, gaining public trust is the prerequisite for securing investment from institutions and driving consumer adoption.
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:innchp:978-3-032-22652-5_20
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DOI: 10.1007/978-3-032-22652-5_20
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