The Cognitive Dilemma of Entrepreneurship—Why Grand Visions Often Stall at the Details

Shuai Li ()
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Shuai Li: University of Oulu

Chapter 24 in Bridging the Innovation Gap, 2026, pp 257-266 from Springer

Abstract: Abstract Grand visions often falter due to project complexity and cognitive overload. Human short-term memory limits make micro-details obscure strategic intent. Modular thinking addresses this: projects are broken into high-cohesion, low-coupling submodules, keeping each within cognitive limits, and distinguishing between self-development and mature supply chains. By evaluating risks and leveraging reliable “building blocks,” teams focus on critical inventions, reducing project risk and shortening R&D cycles, turning grand visions into high-probability outcomes.

Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:innchp:978-3-032-22652-5_24

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DOI: 10.1007/978-3-032-22652-5_24

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