Prioritizing R&D or Sales—A Reflection from the British Merchant Mindset vs. The German Rigorous Approach

Shuai Li ()
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Shuai Li: University of Oulu

Chapter 5 in Bridging the Innovation Gap, 2026, pp 51-58 from Springer

Abstract: Abstract On the rugged journey of entrepreneurship, founders rooted in research and development often carry an almost stubborn belief: technology reigns supreme, and product excellence comes first. They are convinced that as long as they toil day and night refining code, perfecting algorithms, and polishing every minute detail, the market will inevitably recognize and celebrate their craftsmanship.

Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:innchp:978-3-032-22652-5_5

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DOI: 10.1007/978-3-032-22652-5_5

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