Exploring Adoption of Services Delivered Through Information Technology: Case of Mobile Services

Nuri Basoglu (), Tugrul U. Daim () and Banu Kargin ()
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Nuri Basoglu: Izmir Institute of Technology
Tugrul U. Daim: Portland State University
Banu Kargin: Turkcell

Chapter Chapter 7 in Technology Development, 2014, pp 139-162 from Springer

Abstract: Abstract Better services are best developed by understanding the requirements and needs of the users. In this study, our intention was to shed some light on the process of mobile service adoption and preference by investigating value added services especially for information services. The study started with background research to identify factors determining the adoption of mobile services; then continued with qualitative studies. After these studies, an experimental study was conducted. During the experimental study, a conjoint analysis had been conducted. During conjoint analysis, product preference factors were explored. Our results show that service cost and service speed were the most critical factors. Mobile technologies are gaining more popularity and diffusing into every aspect of our life. Value Added Services (VAS) have a huge impact on consumers’ usage patterns and has become a significant differentiator across the operators. These led to new opportunities in innovation of differentiating services.

Keywords: Mobile Service; Technology Acceptance Model; Conjoint Analysis; Online Service; Screen Size (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:innchp:978-3-319-05651-7_7

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DOI: 10.1007/978-3-319-05651-7_7

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