Qualitative Results

Andy Yunlong Zhu, Maximilian von Zedtwitz and Dimitris G. Assimakopoulos
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Andy Yunlong Zhu: Goodbaby International Holdings Ltd.
Dimitris G. Assimakopoulos: EM-LYON Business School

Chapter Chapter 6 in Responsible Product Innovation, 2018, pp 87-103 from Springer

Abstract: Abstract This chapter presents the results of in-depth interviews with 40 senior managers from 33 firms, the observations in some firms interviewed, and a thorough review of secondary information. The results are summarized in four key themes: product safety strategy, product safety culture, concurrent engineering, and new product development processes. Best performers are compared to below-average performers in our study sample. Critical-to-safety practices and major issues for enhancing product safety are discussed.

Date: 2018
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DOI: 10.1007/978-3-319-68451-2_6

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