EconPapers    
Economics at your fingertips  
 

Perceptions – Looking at the World Through Entrepreneurial Lenses

Evan Douglas ()
Additional contact information
Evan Douglas: University of the Sunshine Coast

Chapter Chapter 1 in Understanding the Entrepreneurial Mind, 2009, pp 3-22 from Springer

Abstract: Abstract In this chapter we consider how the perceptions of entrepreneurs might differ from those of non-entrepreneurs and how this might lead individuals to act entrepreneurially when others would not. Perceptions are reality for nascent entrepreneurs who must make business decisions in an uncertain world, based on what they see or what they think they see. We use the analogy of “entrepreneurial lenses” and discuss clear lenses (self-efficacy), rose-colored lenses (cognitive biases), blue lenses (simplistic decision rules), yellow lenses (preference for monetary gains), purple lenses (preference for intrinsic benefits), and telescopic lenses (overestimation of profits and underestimation of risks). We also consider the frames that hold the lenses (framing effects).

Keywords: Initial Public Offering; Entrepreneurial Intention; Entrepreneurial Opportunity; Nascent Entrepreneur; Exploration Phase (search for similar items in EconPapers)
Date: 2009
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:inschp:978-1-4419-0443-0_1

Ordering information: This item can be ordered from
http://www.springer.com/9781441904430

DOI: 10.1007/978-1-4419-0443-0_1

Access Statistics for this chapter

More chapters in International Studies in Entrepreneurship from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().

 
Page updated 2024-07-19
Handle: RePEc:spr:inschp:978-1-4419-0443-0_1