Moving Ahead Looking Back: The Strategic Role of Tradition

Antonio Messeni Petruzzelli (), Angelo Natalicchio () and Vito Albino ()
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Antonio Messeni Petruzzelli: Politecnico di Bari
Angelo Natalicchio: Politecnico di Bari
Vito Albino: Politecnico di Bari

Chapter Chapter 3 in Innovative Entrepreneurship in Action, 2020, pp 27-35 from Springer

Abstract: Abstract Starting from firms’ increasing difficulties in creating new value for customers and consequently to achieve a competitive advantage, this chapter proposes an alternative strategic approach based on the notion of tradition. Specifically, tradition is defined as the whole set of competences, knowledge, values, and culture that characterizes a specific firm, territory, and/or age. Analyzing examples of companies that based their competitive advantage on the leveraging of traditions, the chapter clearly shows how tradition may be effectively employed to face competition, allowing companies both to create and to appropriate value.

Keywords: Innovation strategy; Tradition-based strategy; Value creation; Value appropriation (search for similar items in EconPapers)
Date: 2020
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DOI: 10.1007/978-3-030-42538-8_3

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