Situated Scripting and Entrepreneurial Expertise: A Socially Situated View of the Information-Processing Perspective

Benjamin T. Mitchell (), J. Robert Mitchell () and Ronald K. Mitchell ()
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Benjamin T. Mitchell: Texas Tech University
J. Robert Mitchell: Western University
Ronald K. Mitchell: Texas Tech University

Chapter Chapter 12 in Revisiting the Entrepreneurial Mind, 2017, pp 175-181 from Springer

Abstract: Abstract Over the past few years a new narrative has emerged within the area of entrepreneurial cognition research that has moved explanations away from boxologies—seemingly static representations of abstract, disembodied cognitive structures—and towards a more dynamic view of entrepreneurial cognition. In this chapter, using socially situated cognition theory, we revisit our original chapter on entrepreneurial scripts and entrepreneurial expertise in order to better-situate entrepreneurial scripts within this new (more dynamic) narrative. We suggest an explanation that unifies both the static and dynamic views of entrepreneurial scripts.

Keywords: Static View; Dynamic Schema; Situate Cognition; Dynamic View; Entrepreneurial Cognition (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:spr:inschp:978-3-319-45544-0_12

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DOI: 10.1007/978-3-319-45544-0_12

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