Setting the Scene

Rajnish Tiwari and Cornelius Herstatt
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Rajnish Tiwari: Hamburg University of Technology
Cornelius Herstatt: Hamburg University of Technology

Chapter Chapter 1 in Aiming Big with Small Cars, 2014, pp 1-18 from Springer

Abstract: Abstract The example cited above, published by the respected weekly The Economist, illustrates but one instance from a series of disruptive and potentially game-changing innovations emerging out of India in recent years. Termed as “indovations” by the business press such innovations—e.g. GE’s handheld electrocardiogram (ECG) Mac 400; the world’s cheapest passenger car, the Tata Nano; or Vortex’s solar-powered automatic teller machines (ATMs), Gramateller—may be regarded as products characterized by their affordability, robustness in dealing with infrastructural deficits, and (at least) “good enough” quality in a volume-driven market.

Keywords: Technological Capability; Lead Market; Fiscal Year; Outward Foreign Direct Investment; Business Model Innovation (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:isbchp:978-3-319-02066-2_1

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DOI: 10.1007/978-3-319-02066-2_1

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