Investigating India’s Small Car Industry

Rajnish Tiwari and Cornelius Herstatt
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Rajnish Tiwari: Hamburg University of Technology
Cornelius Herstatt: Hamburg University of Technology

Chapter Chapter 6 in Aiming Big with Small Cars, 2014, pp 99-104 from Springer

Abstract: Abstract Having generated some preliminary propositions on the emergence of lead markets in developing economies on the basis of five cross-sectoral case studies of frugal innovations from India, this and the next chapter serve as a platform to critically evaluate these propositions by the means of an in-depth study of a specific industry, namely the automobile industry. This industry has become known as a hotbed for low cost small cars and applying those propositions in its settings seems to offer promising results. Almost all global carmakers have either already launched or have announced plans to launch India-specific small cars, as will be demonstrated in the following chapters.

Keywords: Single Case Study; Lead Market; Product Portfolio; Interview Partner; National Capital Region (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:isbchp:978-3-319-02066-2_6

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DOI: 10.1007/978-3-319-02066-2_6

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