Role of Small Cars in India’s Passenger Car Segment

Rajnish Tiwari and Cornelius Herstatt
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Rajnish Tiwari: Hamburg University of Technology
Cornelius Herstatt: Hamburg University of Technology

Chapter Chapter 8 in Aiming Big with Small Cars, 2014, pp 143-184 from Springer

Abstract: Abstract The quote above, excerpted from the Economic Times of Sept. 8, 2009, read in conjunction with the previous chapters not only illustrates that India’s passenger car market is dominated by small cars but also beautifully sums up the developments and root causes of the phenomenon, as will be discussed in greater detail in the following.

Keywords: Passenger Vehicle; Lead Market; Tata Motor; Economist Intelligence Unit; Domestic Sale (search for similar items in EconPapers)
Date: 2014
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DOI: 10.1007/978-3-319-02066-2_8

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