Shaping the Context

Rajnish Tiwari and Cornelius Herstatt
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Rajnish Tiwari: Hamburg University of Technology
Cornelius Herstatt: Hamburg University of Technology

Chapter Chapter 9 in Aiming Big with Small Cars, 2014, pp 185-210 from Springer

Abstract: Abstract This chapter serves to interpret and analyse the key message of the case study in the previous chapter from the perspective of the stated research purpose of this study; namely to critically examine evidence for an eventually emerging lead market for small cars in India and its potential implications for various actors, i.e. the scholarly research, the business practice, and policy makers. At first key findings are analysed in the context of preliminary propositions and their validity ascertained. Once confirmed, the final propositions are used to posit some postulations for the theoretical framework of the lead market theory and their implications are deliberated. Additionally, an emergence process of the lead market potential is identified on the basis of the case study presented in the previous chapter.

Keywords: Technological Capability; Free Trade Agreement; Intellectual Property Right; Lead Market; Business Model Innovation (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:isbchp:978-3-319-02066-2_9

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DOI: 10.1007/978-3-319-02066-2_9

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