Addendum: Linking Paradox Resolution and Disruptive Innovations for the Bottom of the Pyramid markets

Aditi Ramdorai and Cornelius Herstatt
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Aditi Ramdorai: Hamburg University of Technology
Cornelius Herstatt: Hamburg University of Technology

Chapter Chapter 8 in Frugal Innovation in Healthcare, 2015, pp 131-140 from Springer

Abstract: Abstract Disruptive innovations for the Bottom of the Pyramid (BOP) markets can enable access to products and services, for millions of people, which were previously beyond their reach. At the same time, disruptive innovations are “powerful means for broadening and developing new markets and providing new functionality”. As evidenced in the case studies of GE Healthcare and Tata, companies pursuing BOP markets were doing so in order to seek new revenue streams. These projects also had strong pro-social motives. Thus, enterprises addressing BOP markets, especially in sectors like healthcare have dual profit and social goals. This duality became salient in the course of this research. The data from the field pointed to interesting paradoxes and tensions created by pursuing the dual goals of social mission and commercial profits with the Tata Swach project. Hence, the objective of this study is to show how embracing these paradoxes enabled the development of the disruptive innovation in the BOP context. Scholars of paradox theory are calling to adopt the paradox lens in management research to explore the nature and management of the tensions and dualities in organizations. This study heeds this call by providing empirical insights on how embracing paradoxes enables the development of disruptive innovations in the BOP context.

Keywords: Corporate Social Responsibility; Corporate Social Responsibility Activity; Business Case; Social Goal; Corporate Social Responsibility Initiative (search for similar items in EconPapers)
Date: 2015
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DOI: 10.1007/978-3-319-16336-9_8

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