Uncovering the Corporate Soul: A Road Map for Affirmative Action

Shashank Shah and V. E. Ramamoorthy
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Shashank Shah: Sri Sathya Sai Institute of Higher Learning Prasanthi Nilayam
V. E. Ramamoorthy: Sri Sathya Sai Institute of Higher Learning Prasanthi Nilayam

Chapter Chapter 12 in Soulful Corporations, 2014, pp 433-451 from Springer

Abstract: Abstract In the global economy, all corporate enterprises, including domestic enterprises, are global players. Indian companies are exploring opportunities for expanding business beyond the borders. Companies at home—small, medium and large—are gearing up to face competition from invading multinationals. The pressure for meeting the demands of the diverse stakeholders, the community and the state has come to stay, and social responsiveness is inevitable for survival, success and growth. Business today has gained high potential as a very powerful engine of social change.

Keywords: Corporate Social Responsibility; Corporate Governance; Infrastructure Development; Human Resource Management Practice; United Nations Global Compact (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:isbchp:978-81-322-1275-1_12

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DOI: 10.1007/978-81-322-1275-1_12

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