Selling to Organized Retailers

Nilabja Ghosh ()

Chapter Chapter 10 in India’s Agricultural Marketing, 2013, pp 159-174 from Springer

Abstract: Abstract Bringing in organized retailers to mediate in the market appears to substantially lighten the farmer’s burden of marketing. However, several issues have to be resolved such as rejection, product wastage and local resistances, but not least among them in significance is the question: how will the price be decided?

Keywords: Supply Chain; Price Determination; Price Information; Collection Centre; Marketing System (search for similar items in EconPapers)
Date: 2013
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DOI: 10.1007/978-81-322-1572-1_10

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