Direct Marketing by Farmers

Nilabja Ghosh ()

Chapter Chapter 11 in India’s Agricultural Marketing, 2013, pp 175-188 from Springer

Abstract: Abstract Direct marketing is a departure from the vertically integrated and private sector driven marketing that is fast becoming a feature in today’s agriculture, but it has marked advantages worth consideration.

Keywords: Regulate Market; Direct Marketing; Marketing Channel; Traditional Market; Marketing Cost (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:isbchp:978-81-322-1572-1_11

Ordering information: This item can be ordered from
http://www.springer.com/9788132215721

DOI: 10.1007/978-81-322-1572-1_11

Access Statistics for this chapter

More chapters in India Studies in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().