Evolution and Reconstitution of Markets

Nilabja Ghosh ()

Chapter Chapter 2 in India’s Agricultural Marketing, 2013, pp 15-27 from Springer

Abstract: Abstract Marketing, world over, evolved from primitive and simple transactions to lengthening and complex chains. Today, it is on the threshold of yet another round of transformation marked by vertical coordination, improved technology and altered managerial practices.

Keywords: Supply Chain; Transaction Cost; Channel Length; Vertical Integration; Vertical Coordination (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:isbchp:978-81-322-1572-1_2

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DOI: 10.1007/978-81-322-1572-1_2

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